Walking into SARAROSE, the newest fashion boutique in Chicago's Goldcoast, is like walking into the clouds. The space is bright, fresh, white, and full of positive energy. Clouds of peppermint rise up from a glowing oil diffuser that sits on a modern vanity near the entrance. I'm instantly in a zen heaven. Sararose Krenger is a jack-of-all-trades: owner, personal stylist, designer, creator - she can do it all. Her head to toe service includes hair and makeup styling recommendations as well as fitness and nutrition. I wanted to soak up some of her good juju, get some photos of her in her space, and spend some glam time with my girl - here is a glimpse of our time together.
Quick Q&A with Sararose: JC When did your fashion obsession begin? SR I think I walked out of the womb obsessed. Not saying I was good at it in the beginning, just loved dressing myself in different looks from a young age, and my mom always let me pick out my own outfit. I'm not sure she ever had a say so in that department.
JC Who is the Sararose woman? SR Ambitious, she loves what she does for a living and strives to be the best in every area of her life. Not aiming for perfection, but rather aiming for inner peace. She's a little zen hippie and definitely a go getter, not afraid of a challenge.
JC What are your winter fashion must haves? Or should we just save it and start spending on Spring? SR Spring! Spring! Spring! So sick of winter already. I am so ready for photograph watercolor prints with 60's/70's silhouettes.
JC What are you most excited about for spring? SR Draped fluid chiffon and monochromatic staples!
JC Do you have a spirit animal? SR An orca. I used to think it was a jellyfish, but now it is an orca.
JC Favorite song of the moment? SR The entire Bangerz album.
JC Last time you felt super inspired? SR Last night. I saw Saving Mr. Banks and it inspired me to want my new space to be a space that makes people want to be better people... Like Disney. :)
Makeup details// Eyes: MAC Magenta Madness Pigment from the Punk Couture Collection. Skin: sculpted with Tom Ford Shade & Illuminate, foundation is MAC Face + Body in N3. Lips: MAC Boldly Bare liner, topped with Dark Outsider Cremesheen Glass. hair styling & makeup: joey claeyssen. Clothing: SARAROSE Krenger
Find SARAROSE at 67 E. Oak Street, Chicago. The new boutique experience is also featured in Chicago Magazine and Splash by The Chicago Sun Times. Check it out here: splash.suntimes.com